Tampa Bay Downs

With nearly a century of history since its inception in 1926, Tampa Bay Downs has been an enduring racing institution. Over the past decade, their steadfast collaboration with Strops Marketing has played a pivotal role, not only in preserving this storied legacy but also in orchestrating a dynamic revitalization of their marketing endeavors. From the very start of this partnership, the overarching goal was crystal clear: breathe new life into the Tampa Bay Downs brand. Strops Marketing embarked on this mission by executing a sweeping transformation that spanned across various media outlets. From the refreshing logo design to the creation of the resonant slogan, “Live It Up At The Downs,” this comprehensive rebranding effort seamlessly integrated this compelling message across television, radio, print, and digital platforms. As a seasonal client, Tampa Bay Downs understands the paramount importance of resource optimization to effectively connect with their target audience through these diverse media channels. Over the past decade, the enduring partnership with Strops Marketing has consistently delivered exceptional results, firmly establishing Tampa Bay Downs as a premier destination for thoroughbred horse racing enthusiasts, all while paying homage to their nearly 100-year history.